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Evaluation of the Relevance and Effectiveness of Internal Communication Elements
Authors: Holá Jana | Čapek Jan
Year: 2015
Type of publication: článek ve sborníku
Name of source: Proceedings of the 12th International Conference Liberec Economics Forum
Publisher name: Technická univerzita v Liberci
Place: Liberec
Page from-to: 261-271
Titles:
Language Name Abstract Keywords
cze Hodnocení relevance a efektivity prvků Interní komunikace Článek popisuje případovou studii hodnocení relevance a efektivity prvků interní komunikace. Hlavním cílem této případové studie bylo demonstrovat, jak významně manažeři vnímají jednotlivé prvky interní komunikace v teorii a praxi, porovnat a ukázat rozdíly mezi teoretickými a praktickými koncepty. Byly použity metody kvalitativního a kvantitativního výzkumu. Systém Interní komunikace vytváří 10 prvků: firemní kultura založená na morálních a etických hodnotách, jednotná manažerská odpovědnost za firemní komunikaci, deklarovaná strategie, formální nastavení komunikace, deklarovaná HR politika, nastavené komunikační standardy, interní marketing, komunikační kompetence manažerů, otevřená komunikace, včetně zpětné vazby a informační a komunikační technologie vytvářející infrastrukturu pro potřeby interní komunikace. interní komunikace; případová studie; management
eng Evaluation of the Relevance and Effectiveness of Internal Communication Elements This article describes the case study of the evaluation of the relevance and effectiveness of internal communication elements. The main aim of the case study was to demonstrate how significantly managers perceive individual elements of internal communication in theory and practice, how they evaluate their effectiveness in practice and then compare and show the differences between theoretical and practical concepts. The methods of qualitative and quantitative research were used. The definition of Internal Communication System and its elements are based on extensive research: extensive literature review, various surveys of internal communication issues, on published research results of selected audits of internal communication. The internal communication system consists of 10 elements: company culture based on moral and ethical values, unified management team and full responsibility for company communication, declared organizational strategy and company communication strategies, formal communication settings - organization structure, main organization processes etc., declared HR and social policy supported by personal work with the aim of finding mutual respect between the organization and employees, setting communication standards that ensure integration of new employees into organization, explaining the company business, providing information on the main objectives, efficiently set internal marketing, mainly internal public relations influencing the relationship of the worker to the organization, communication competencies of the managers, open communication including feedback and ICT setting information and communication infrastructure for internal communication needs. internal communication; case study; management

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